Challenge: build trust in a market notorious for the lack of it.

In collaboration with Regular Practice and Sonder & Tell, we shaped the narrative and informed the design strategy for Purple Bricks with creative concepts laddering up to key insights, anchoring the reimagined brand in real-world research. The key creative territories centred around subversion, turning the status quo on its head - ‘flipping the lid’ (or roof) on the property market - by cultivating a public image of reliability and relatability.